A little bit of vanity wont hurt

Brand opportunities in pop culture

Last year reality TV star and rapper Saucy Santana’s “Material Girl” blew up on TikTok and became a part of pop culture.

The idea is to share content prioritizing material possessions.

Madonna’s 1985 pop hit also stimulated vanities.

Social trends that encourage consumers to show off and exaggerate their material wealth benefits Artist and brands or overall capitalism. 

How does my brand fit in the trend? 

If your brand not only sells products and services but a lifestyle along with being appreciated by buyers then this trend is for you. This opportunity ignites a marketing campaign to promote and raise awareness as a brand. Create content and art conveying what “material girl” nostalgia looks and feels like to you. 

Since its popular on TikTok, Art and branded content today, that identifies and calls to the forefront a conversation about the glorifitcation of living a posh lifestyle amoungst Millennials and Gen-Z, has potential to captilize from pop culture.