Client: Greenies (Mars Petcare)
Platform: Instagram Reels, Stories, Carousel Ads
Goal: Audience education, brand loyalty, and conversion

Challenge: Greenies had in-store and Amazon reach but needed to stand out online. The brand wasn’t converting younger pet owners or showing why it was worth the extra cost.

Approach: We built a clean, scroll-friendly Instagram campaign that felt honest and engaging.

• Reels told Ivan’s story—from shy rescue to happy, healthy pup.

• Carousels gave quick health facts with real value.

• Stories used polls and swipe-ups to drive clicks and interaction.

Visuals were calm and warm, using natural light and clean design. The copy was friendly, easy to read, and built to stop the scroll.

Impact: The campaign positioned Greenies as more than a treat. It showed it’s a wellness choice. We balanced emotional storytelling with facts to build trust and boost interest. Adding paid media gave the campaign measurable reach and improved conversion potential.